Dr. Simone Ahuja is the founder of Blood Orange, an innovation and strategy advisory firm. Headquartered in Minneapolis with global teams, Blood Orange has developed a fast and frugal innovation methodology that helps companies move from ideas to execution.
Dr. Ahuja is an HBR.org columnist and serves as an advisor to MIT’s Practical Impact Alliance. She has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York City. Simone provides innovation and intrapreneurship keynotes, interactive labs and consulting services to organizations including 3M, Procter & Gamble, Target Corp, Medtronic, Stanley Black and Decker, and the World Economic Forum.
Her current book Jugaad Innovation argues that Western corporations can no longer just rely on the old formula that sustained innovation and growth for decades: a mix of top-down strategies, expensive R&D projects and rigid, highly structured innovation processes. Jugaad Innovation suggests that the West must look to places like India, China, and Africa for a new, bottom-up approach to frugal and flexible innovation.
Her forthcoming book on intrapreneurship, Disrupt-It-Yourself — Hacking the Corporation to Make it Fast, Fluid and Frugal, is due out in 2017.